Photograph of Pamela Permalloo Bass - Inclusion and diversity coach

Pamela

Permalloo

Bass

DIVERSITY, EQUITY & INCLUSION

DIRECTOR | CONSULTANT | EXECUTIVE COACH

Helping people transform their assumptions, worldviews and beliefs around diversity, equity and inclusion in the workplace and in society, through challenging, yet honest conversations that inspire a change of thoughts and behaviours.

Book your free discovery call
 

 

MY PURPOSE IS TO ENHANCE A SOCIETY IN BECOMING MORE DIVERSE AND INCLUSIVE,

BY HAVING ONE CONVERSATION AT A TIME.

 
 

DO YOU HAVE QUESTIONS?

Discover how I can help you through Diversity, Equity & Inclusion coaching

Photograph of two men looking at a laptop screen with the word FAQ's - Pamela Permalloo Bass - Inclusion and diversity coach
 
 

What is a Diversity, Equity & Inclusion Coach?

When combined with a variety of tools, Diversity, Equity & Inclusion coaching is a powerful and effective method that helps leaders and managers arrive at their own solutions instead of being told what steps to take. The ICF (International Coaching Federation) defines coaching as, ‘Partnering with clients in a thought provoking and creative process that inspires them to maximise their personal and professional potential’

What type of company is this right for?

This type of coaching method has been created for senior leaders in medium to large organisations working with complex teams and large demographic communities.

Why do I need to hire a Diversity, Equity & Inclusion coach?

With coaching the leader or any coachee sets their own agenda and desired outcomes, the coach will ensure accountability every step of the way.

What is Pamela’s experience?

Diversity, Equity & Inclusion director and non-executive director level for the NHS and Social Housing Association. Trained and accredited as an ILM Coach, member of the Association of Coaching (AC) who adheres to the Code of Ethics for Coaching and regular supervision.

Who does Pamela normally work with?

Experienced with working with all levels of senior leadership teams from CEO to Operational Directors. Pamela’s experience has varied from working in the NHS and health care settings to global private sector organisations.

Ready to get started & want to chat with Pamela?

Click here to book a free discovery call.

 

RECENT CLIENTS

 
Photograph of Pamela Permalloo Bass laughing - Inclusion and diversity coach

HI I’M PAMELA

Meet your Diversity, Equity & Inclusion Coach

 

I help people become aware of their bias, and other barriers to diversity, equity and inclusion, by encouraging challenging – yet honest – conversations which constructively inspire a change of thoughts and behaviours.

Through such personal transformations, I’m optimistic to see a ripple effect of real change, as manifested in transformed workforces and societies which accurately represent the reality of the day.

 

Client Testimonials

DEI COACHING, SUPPORT & TRAINING

  • “Thank for my session a couple of weeks ago, very thought provoking. As a result I have set myself a specific objective and some challenge questions as I carry out my role to ensure I am showing leadership I need and want to see in others”

    Deputy Chair NHS Trust
    DEI Executive Coaching

  • “Thank you for helping me take some time out over the last 3 months to reflect on how I can amplify our EDI mission through my everyday actions but also key moments of leadership”

    Chief Finance Officer – NHS Trust
    DEI Executive Coaching

  • “I wasn’t sure what to expect, but your experience in the field has been a strength in our coaching conversations. I am no longer afraid of saying no, signposting or putting things off. I have clearer expectations and have the confidence to understand how I can operate as effectively as I can in the EDI space.”

    Deputy Chief Executive NHS Trust
    DEI Executive Coaching

  • “I have had the pleasure of collaborating with Pamela in two roles within the NHS, and it’s clear that she stands out as an invaluable asset. Pamela’s profound knowledge and approachability make her an exceptional professional. Her expertise in navigating the intricate landscape of organisational change, especially in the realm of equality, diversity, and inclusion, is truly commendable.”

    Funmi Onamusi Chief People Officer NHS 
    Strategic DEI Support

  • “Personally, my feedback is that it was really interesting and very engaging which I find always makes these training days more personable and inclusive to the staff. Even though I've been through about 3 training days for EDI so far, I found yours the best.”

    Attendee of DEI training session at Ataxia UK
    DEI Bespoke Training

  • “I immediately felt comfortable to talk about challenges I was facing. It has always felt like a safe space where there was no judgement. Pamela has challenged me to understand my potential and unique perspective on inclusion. I feel empowered to move forward with my ambitions.

    Pamela is clearly a skilled and experienced coach who is able to work with people at all levels.”

    Site Chief Executive - NHS Trust

    DEI Executive Coaching

Other areas of support Pamela can offer:

Strategic
Support 

Helping clients accelerate their diversity equity and inclusion journey to ensure short, medium and long-term planning, to enable lasting progress for inclusive workforces and communities. 

Micro Diversity, Equity and Inclusion audits 

We support clients to measure their impact through short micro DEI audits that help frame organisational priorities for DEI teams, DEI leads or Board Members. These structured audits provide impactful recommendations to assist organisation for sustained cultural change. 

Facilitative Diversity,
Equity and Inclusion group conversations

Creating opportunities for psychological safe conversations around DEI using a facilitative communication style for teams and divisions. 

Kate Sonpal

Diversity, Equity and  Inclusion Consultant 

Kate is an experienced DEI professional who has worked in the NHS both clinical and non clinical roles, academic research and governance. Kate has lived experience of ethnicity, race, faith and lives in a multi-ethnic and generational household. She brings her professional and personal experience of inclusion in everything she does. 

 

CHANGE BEGINS WITHIN

Let’s challenge ourselves to change and start the conversation!

Photograph people sitting on the floor in a working environment with laptops chatting - Pamela Permalloo Bass laughing - Inclusion and diversity coach

“Often, we are given opportunities to learn and explore, however, my time with Pamela has been much more than that. She provided me with a psychologically safe space to open and explore my own strengths and development needs. I have changed and this is purely due to having a well-polished mentor and coach. Our coaching and mentoring sessions were tough but equally enjoyable, I was clear about what and when I needed to achieve.

I will be returning to this professional relationship in the future and would encourage you all to grow in your roles with Pamela.”

Director People & Culture


BOOK YOUR FREE DISCOVERY CALL TODAY

Let Us Talk

Photograph of Pamela writing in a notebook while sitting - Pamela Permalloo Bass laughing - Inclusion and diversity coach